How to “Clone” Yourself Using an Autoresponder
If nothing else does it, getting into Internet Marketing should be enough to make you gain some appreciation for the whole concept of cloning yourself. You could get so much more done, move further in your business building process, and never hit the “wall” from running out of steam.
The first place you’d probably put your cloned self to work would be in sales, contacting every prospect who comes to your site, and answering their questions and objections. With the internet “open all night” and your customers expecting service no matter what time they roll in to check out your goods, your clone could handle the taskmaster workload and merciless schedule without getting exhausted.
And what a relief, because today, if you make the consumer wait any amount of time a sale could easily be lost. In these days of instant everything, if you make a potential customer wait, they will begin to click other web sites to look for the information they crave. But you can’t monitor your web site at all times, so what’s the solution… short of cloning yourself, anyway?
Meet the autoresponder.
Here’s how an autoresponder works for you. A potential customer is on your web site and decides they want more information.
You set up a series of emails to go out, in sequence, at set intervals – kind of like a multi-step booby trap. Your site visitor triggers the series by requesting more info or signing up for your newsletter.
You load your autoresponder with your messages, and they automatically go out every few days, answering your prospects’ questions, reminding them of the pain that sent them looking at your product in the first place, reminding them they can get what they want by buying what you’re offering.
Every couple of days, your prospects read a bit more about your product, one more angle about how their lives will be easier and better, how their problems will be solved. This nudging is enough to keep your product in their minds long enough that they can make the decision to buy. Because you’ve got several opportunities to present the product to them this way, you can focus on a different benefit each time – and before long they’ll feel like there’s an overwhelming landslide of reasons to buy.
The other great thing with setting up an autoresponder series is that you can set it up once and then work to improve it. As always, you’ve got to track your results. Are people buying after the first message? the third? Your original series serves as your control – the standard to beat. It’s a process of tweaking and polishing, of making the buying process easy, making the sales message more compelling.
The important thing is to get started. Writing autoresponders probably isn’t anyone’s favorite thing to do – but it’s one of the best ways you can duplicate your effectiveness and systematize your efforts at the same time.
