Why it is Important to Build an Email List
#1 Fact about making money online:
If you want your internet business to be successful, you’ve got to get traffic to your site.
Duh. How many times have you heard that?
#2 Fact is like it: You’ve got to build a list.
There are a few (very few!) internet marketing “gurus” out there who’ll tell you that a list is optional. But honestly, that’s one of the craziest things I’ve ever heard.
The truth is that if you don’t have an email list, you’re leaving the majority of your money on the table, period. Unless you like to watch money slip away, you’ve got to build a quality email list.
Here are just a few of the many reasons you want to build an email list:
- Most don’t buy on the first visit: Not giving your website traffic an opportunity to sign up for an email list once they visit your site, is like saying to the customer, “Nah, I’ll pass on having another opportunity to sell to you ever again, thanks anyway.”
Why? Only about two percent of all web traffic will purchase something on the first visit. That’s 98 visitors just coming and going. Of those 98, a good majority of them will eventually buy from you, but only if they are reminded that you exist. Face it, the Internet is a big place and there are probably hundreds if not thousands of websites just like yours that offer the same goods and services you do and if the potential customers are not constantly reminded of you and your services, the chances of them remembering you is almost nil.
Fix that by building and tending to your email list. Talk to your list on a regular basis (at least weekly).
- Save time and money: They say in business, one thing you can’t make more of is time. If you could, you’d become a billionaire showing others your secret. But since there is no magic wand to waive that creates more time and money, an email list can save you in both areas.
If you use autoresponders, it’s super easy to build an email list. You do the work once and then the autoresponders takes over from there. It’s like automatic pilot for selling your stuff!
Sure you could stick to traditional methods of following up with your leads, with phone calls, letters, and meetings, but these antiquated methods not only take a lot of time to accomplish, they’re expensive, too.
- Have customers remember you and even grow to like you:
If you stay in touch with your visitors and send them quality information you’ll start building a relationship with them because you’re providing value to them. The only “cost” for this insider info is being willing to receive email from you.
Whether they read all of your emails, every other email, or delete every one, your name sticks in their minds. Once they’re ready to buy what you’re selling, they’re much more likely to go to you because they’ll already feel like they know, trust, and like you. Everyone prefers to do business with someone they know rather than with a stranger.
Of course the most important reason to build your email list is to make money. If you make sure you build a list filled with people who are interested in what you sell, then even the smallest list can be a big money maker.
Avoid getting emails for the sake of building your list. A small list of buyers beats a big list of unqualified leads (people who wouldn’t want your products if you were giving them away!) any day.
Anyone who tells you that you don’t need an email list is a few sandwiches short of a picnic, so plug your ears and get busy building your email list today.
